Decision Making
What's Right For Your Business?

How do you make decisions in your business? In this 1-minute video, Christina Fitzrandolph, M.B.A. talks about the process of learning to make effective strategic decisions for your business.

Decision Making: What's Right for Your Business

How do you make decisions in your business? Christina Fitzrandolph, M.B.A., talks about the process of learning to make effective strategic decisions for your business.

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Strategic Decision Making: A Guide for Business Owners

At Motus, we understand the challenges that come with running a business. While the facts and figures of profits and cash flow may cause sleepless nights, there are a myriad of less tangible factors that can shift your daily work from being satisfying and enlivening to stressful and futile.

One of the core challenges is developing a robust decision-making style that aligns with your business goals and values. Here’s a strategic outline to help you cultivate an effective decision-making approach:

1. Know Why You Are in Business and What You Want in the Big Picture

Understanding your business’s core mission is crucial. Are you here to innovate, provide unparalleled service, or create a positive impact in your community? Defining your ultimate goals and aspirations will serve as a compass for all decision-making. Your big-picture vision will guide you through tough times and keep you aligned with your fundamental objectives.

2. Listen to Your Customers, Know What They Want

Your customers are the lifeblood of your business. Regularly gather feedback and insights to understand their needs and preferences. This information is invaluable in shaping your product offerings, services, and overall customer experience. Remember, a satisfied customer is a loyal customer.

3. Listen to Your Staff, Know What They Want

Your employees are your most significant asset. Their satisfaction and engagement directly impact productivity and business success. Foster open communication, solicit feedback, and understand their perspectives. A motivated team will go above and beyond to help achieve your business goals.

4. Be Ready to Throw Out These Perspectives and Focus on What Course Best Meets the Needs of the Business

While customer and staff input is crucial, sometimes the best decision for the business may not align perfectly with these perspectives. Be prepared to make tough calls that prioritize the long-term health and sustainability of your business.

5. Track to Ensure Your Decision-Making Is Consistent with Your Core Values

Your core values should be the foundation of every decision you make. Regularly review your choices and actions to ensure they align with your business principles. This consistency builds trust with your customers and staff and reinforces your brand identity.

6. Learn to Trust Your Measure of What Is Best for the Business Through Your Experiences

Experience is a powerful teacher. Reflect on past decisions, both successes and failures, to hone your judgment. Trust your instincts, informed by your experiences, to guide your decision-making. Confidence in your choices will grow as you navigate the complexities of business ownership.

At Motus, we are dedicated to helping you navigate the unique challenges of business ownership and management. By developing a thoughtful and strategic decision-making style, you can create the healthy, thriving, fulfilling organization you have always envisioned. Let us help you turn challenges into opportunities and aspirations into achievements.

Christina Fitzrandolph, M.B.A.

Christina loves spreadsheets and business plans and is happy to tell you how the world is a better place because of them. Her ten years as a business guide with Motus have been some of the most interesting and depthful work of her career. Previously, she consulted with hundreds of growth companies across the United States, was immersed in the local start-up community as the Executive Director of the Business Incubator Center, and enjoyed various marketing, operations, and finance roles in the outdoor industry. Christina has a BA in Economics from Georgetown University and an MBA from Cornell University.

Next Steps: Register for the Workshop

Strategic Planning Workshop: Building a Roadmap for Growth

Next: 10am Friday, January 3 This fast-paced two-hour session provides a roadmap you can use to lead your own strategic planning process. You’ll learn what makes goal setting truly effective and accountable, and how to engage all the relevant members of your team in the process.

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We look forward to learning more about you, your vision, your business goals and challenges, and seeing if our services are a good fit for you.

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Decision MakingWhat's Right For Your Business?