FROM THE DESK OF

Christina Fitzrandolph, M.B.A.

Ideas, observations, and questions about the people, decisions, and dynamics that shape a business long before they show up in the numbers.

Don’t Try to Talk to Everyone

Marketing has to be targeted to be effective. If you try to market to everyone, you will reach no one.

Economics: Biology and Business

Business projections are a guess. They can’t accurately predict the future, because the world is complex and unpredictable.

Fundamentals of Strategic Planning

The best way to lead a business forward is with a sound strategic action plan. Maybe you are disciplined in your planning processes—or maybe not—but now is the time to prepare for the new year with vigor, purpose, and direction.

The Nuts and Bolts of Business Development

There are four simple options to consider when looking to strategically grow your business. Note the word strategic in there… this is not about just working harder or making more things in hopes of growing your business.

Ready for Change

Change in business– when it is positive– means business growth. Most people focus only on the rosy aspects of business growth. Yet, there are challenges.

Strategic Marketing in a Long Tail Economy

Selling hard-to-find items to specifically interested customers requires a very deliberate and carefully crafted branding strategy.

Innovative Alternatives to Price Cuts

Unless there are barriers in the market that prevent competition, other companies see what this bright young startup is doing and copy it. Should a business cut prices to stay ahead of the competition?

Growing a Business

Here are a couple of thoughts that might help prevent you from running your business around in circles, and instead focus your energy on leading the business forward.

Still looking?

Sometimes the question you’re trying to answer doesn’t fit neatly into a search box.
If you’re wrestling with a business question, we’d be happy to hear what’s going on.

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No sales pitch. Just a conversation about your business, where you’re stuck, and whether we can help.