Tradition vs. Innovation
In the professional world, we expect new employees to follow a tried-and-true routine. But a lot of our younger professionals have new priorities and different expectations. Naturally, some tensions have arisen.
Don’t Try to Talk to Everyone
Marketing has to be targeted to be effective. If you try to market to everyone, you will reach no one.
Economics: Biology and Business
Business projections are a guess. They can’t accurately predict the future, because the world is complex and unpredictable.
Fundamentals of Strategic Planning
The best way to lead a business forward is with a sound strategic action plan. Maybe you are disciplined in your planning processes—or maybe not—but now is the time to prepare for the new year with vigor, purpose, and direction.
The Nuts and Bolts of Business Development
There are four simple options to consider when looking to strategically grow your business. Note the word strategic in there… this is not about just working harder or making more things in hopes of growing your business.
Ready for Change
Change in business– when it is positive– means business growth. Most people focus only on the rosy aspects of business growth. Yet, there are challenges.
Strategic Marketing in a Long Tail Economy
Selling hard-to-find items to specifically interested customers requires a very deliberate and carefully crafted branding strategy.
Innovative Alternatives to Price Cuts
Unless there are barriers in the market that prevent competition, other companies see what this bright young startup is doing and copy it. Should a business cut prices to stay ahead of the competition?
Effective Copywriting 101
One of the most essential components of effective copywriting is directly and succinctly communicating your message. I’m sure you’ve heard that before, but what does it mean to “communicate your message”?
Growing a Business
Here are a couple of thoughts that might help prevent you from running your business around in circles, and instead focus your energy on leading the business forward.