[VIDEO] How do you make decisions in your business? Christina Fitzrandolph, M.B.A., talks about the process of learning to make effective strategic decisions for your business.
Continue readingDecision Making: What’s Right For Your Business?
Good Ideas & Bad Ideas
[VIDEO] Is this a good idea or a bad idea? How do you know? Christina Fitzrandolph, M.B.A. talks about how to choose the best path forward for your business.
Continue readingWhat Do You Sell?
[VIDEO] There is an essential distinction between what you produce and what you sell. Andrew BE, M.B.A. gives you some quick insights that can help your business stay relevant and grow.
Continue readingWhen Business Goes Flat
[VIDEO] It looked like just a bad quarter or two, but now it’s an undeniable flatline. If your business has mysteriously stopped growing, it can be hard to know what corrective action to take. Andrew BE provides a starting point that may help reorient your company toward continued growth.
Continue readingMarginal Gains
Every “good” business has gotten where they are by doing some big things right. They wouldn’t have survived the startup phase otherwise. But how do good businesses become extraordinary businesses?
Continue reading6 Strategies for Marketing to Women
From a strategic point of view, making and marketing a product for men, then making the exact same product “for women” in pink is out-of-touch with the deeper needs of the market.
Continue readingDon’t Try to Talk to Everyone
Marketing has to be targeted to be effective. If you try to market to everyone, you will reach no one.
Continue readingStrategic Marketing in a Long Tail Economy
Selling hard-to-find items to specifically interested customers requires a very deliberate and carefully crafted branding strategy.
Continue readingInnovative Alternatives to Price Cuts
Unless there are barriers in the market that prevent competition, other companies see what this bright young startup is doing and copy it. Should a business cut prices to stay ahead of the competition?
Continue readingEffective Copywriting 101
One of the most essential components of effective copywriting is directly and succinctly communicating your message. I’m sure you’ve heard that before, but what does it mean to “communicate your message”?
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