What Freedom as a Small Business Owner Really Means
Freedom as a small business owner is not just about setting your own schedule. It is the freedom to choose what you build, how you build it, and what responsibilities you are willing to take on.
Decision Making: What’s Right For Your Business?
[VIDEO] How do you make decisions in your business? Christina Fitzrandolph, M.B.A., talks about the process of learning to make effective strategic decisions for your business.
The How of Entrepreneurship
[VIDEO] As a business owner, you might find yourself asking a lot of “how” questions – how do I grow the business faster, how do I tap into new markets, how do I better lead my team, and so on. Fortunately, Andrew BE, M.B.A. offers the guidance you need to turn your business goals into a tangible reality.
Strategy for the Solo Entrepreneur
[VIDEO] It’s easy for a solo entrepreneur to become overwhelmed with too many day-to-day tasks. Christina Fitzrandolph, M.B.A., offers some simple steps you can take to ensure the work you’re doing today will serve your future business goals.
YOU Are An Entrepreneur
[VIDEO] Our economy is built on small business. Andrew BE, M.B.A., celebrates the hard work, ingenuity, and personal commitment every business owner makes to create a healthy, thriving business.
What Do You Sell?
[VIDEO] There is an essential distinction between what you produce and what you sell. Andrew BE, M.B.A. gives you some quick insights that can help your business stay relevant and grow.
Don’t Try to Talk to Everyone
Marketing has to be targeted to be effective. If you try to market to everyone, you will reach no one.
Economics: Biology and Business
Business projections are a guess. They can’t accurately predict the future, because the world is complex and unpredictable.
Fundamentals of Strategic Planning
The best way to lead a business forward is with a sound strategic action plan. Maybe you are disciplined in your planning processes—or maybe not—but now is the time to prepare for the new year with vigor, purpose, and direction.
Strategic Marketing in a Long Tail Economy
Selling hard-to-find items to specifically interested customers requires a very deliberate and carefully crafted branding strategy.