Author: Christina Fitzrandolph, M.B.A.

Christina loves spreadsheets and business plans and is happy to tell you how the world is a better place because of them. Her fifteen years as a business guide with Motus have been some of the most interesting and depthful work of her career. Previously, she consulted with hundreds of growth companies across the United States, was immersed in the local start-up community as the Executive Director of the Business Incubator Center, and enjoyed various marketing, operations, and finance roles in the outdoor industry. Christina has a BA in Economics from Georgetown University and an MBA from Cornell University.

New Tricks

[VIDEO] Christina Fitzrandolph, M.B.A., shares a tip on keeping your skills fresh and honed.

Delegation vs. Abdication

[VIDEO] Business owners must learn how to take full responsibility for their businesses AND delegate essential aspects of the operation to their staff. Christina Fitzrandolph provides some tips to ensure you’re doing both.

It’s OK to Say No

[VIDEO] Most business leaders get to where they are by saying “yes” to opportunities. Christina Fitzrandolph talks about mastering the more important skill of saying “no”.

Sticky Notes

[VIDEO] Is your office computer lined with sticky notes? Watch this video to learn how Christina Fitzrandolph finds interesting opportunities for improving the efficiency and effectiveness of business operations in the sticky notes.

Settle and Sail

[VIDEO] Ever feel like running a business is a matter of franticly moving from one problem to the next? It’s a common pattern, but one that becomes problematic when it leads to becoming locked in a cycle of crises. In this video, Christina Fitzrandolph talks about how to find a more balanced and calm approach to keeping your business healthy and sailing smoothly.

The Story Behind The Numbers

[VIDEO] Tracking financial performance is important, but it can invite a fair amount of anxiety and stress. Christina Fitzrandolph looks at a different perspective on financial numbers that might help you to track them with a little less angst.

Finding Good Staff

[VIDEO] Every business owner wants to have a staff that’s enjoyable, motivated, and who clearly care about their work. Christina Fitzrandolph provides guidance the skills needed to identify and develop the right team members.

Sound Decisions in Uncertain Times

The past few weeks have seen unprecedented change in how businesses operate as we address the threat of coronavirus. With a myriad of real and perceived threats to human health and business health, nearly every owner and practitioner is on edge.

Tradition vs. Innovation

In the professional world, we expect new employees to follow a tried-and-true routine. But a lot of our younger professionals have new priorities and different expectations. Naturally, some tensions have arisen.

Don’t Try to Talk to Everyone

Marketing has to be targeted to be effective. If you try to market to everyone, you will reach no one.