Selling hard-to-find items to specifically interested customers requires a very deliberate and carefully crafted branding strategy.
Continue readingStrategic Marketing in a Long Tail Economy
Innovative Alternatives to Price Cuts
Unless there are barriers in the market that prevent competition, other companies see what this bright young startup is doing and copy it. Should a business cut prices to stay ahead of the competition?
Continue readingEffective Copywriting 101
One of the most essential components of effective copywriting is directly and succinctly communicating your message. I’m sure you’ve heard that before, but what does it mean to “communicate your message”?
Continue readingGrowing a Business
Here are a couple of thoughts that might help prevent you from running your business around in circles, and instead focus your energy on leading the business forward.
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