Month: January 2020

Marginal Gains

Every “good” business has gotten where they are by doing some big things right. They wouldn’t have survived the startup phase otherwise. But how do good businesses become extraordinary businesses?

6 Strategies for Marketing to Women

From a strategic point of view, making and marketing a product for men, then making the exact same product “for women” in pink is out-of-touch with the deeper needs of the market.

The Lost Art of Customer Service

Healthcare practitioners and business professionals are well aware that how clients and patients are treated can mean the difference between a bad review or a loyal repeat customer and valuable word-of-mouth referral source.

Tradition vs. Innovation

In the professional world, we expect new employees to follow a tried-and-true routine. But a lot of our younger professionals have new priorities and different expectations. Naturally, some tensions have arisen.

Don’t Try to Talk to Everyone

Marketing has to be targeted to be effective. If you try to market to everyone, you will reach no one.

Economics: Biology and Business

Business projections are a guess. They can’t accurately predict the future, because the world is complex and unpredictable.

Fundamentals of Strategic Planning

The best way to lead a business forward is with a sound strategic action plan. Maybe you are disciplined in your planning processes—or maybe not—but now is the time to prepare for the new year with vigor, purpose, and direction.

The Nuts and Bolts of Business Development

There are four simple options to consider when looking to strategically grow your business. Note the word strategic in there… this is not about just working harder or making more things in hopes of growing your business.

Ready for Change

Change in business– when it is positive– means business growth. Most people focus only on the rosy aspects of business growth. Yet, there are challenges.