In the professional world, we expect new employees to follow a tried-and-true routine. But a lot of our younger professionals have new priorities and different expectations. Naturally, some tensions have arisen.
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Marketing has to be targeted to be effective. If you try to market to everyone, you will reach no one.
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Business projections are a guess. They can’t accurately predict the future, because the world is complex and unpredictable.
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The best way to lead a business forward is with a sound strategic action plan. Maybe you are disciplined in your planning processes—or maybe not—but now is the time to prepare for the new year with vigor, purpose, and direction.
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There are four simple options to consider when looking to strategically grow your business. Note the word strategic in there… this is not about just working harder or making more things in hopes of growing your business.
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Change in business– when it is positive– means business growth. Most people focus only on the rosy aspects of business growth. Yet, there are challenges.
Continue readingSelling hard-to-find items to specifically interested customers requires a very deliberate and carefully crafted branding strategy.
Continue readingUnless there are barriers in the market that prevent competition, other companies see what this bright young startup is doing and copy it. Should a business cut prices to stay ahead of the competition?
Continue readingOne of the most essential components of effective copywriting is directly and succinctly communicating your message. I’m sure you’ve heard that before, but what does it mean to “communicate your message”?
Continue readingHere are a couple of thoughts that might help prevent you from running your business around in circles, and instead focus your energy on leading the business forward.
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